Arbeitswelt
A fresh generation of marketing
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- Category: Arbeitswelt
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For give-and-take: The aged disruptive model of marketing doesn’t work out. Customers are tuning out. They no longer mind direct communications. As an choice, they require meaning in the brand names they buy and the marketing that reaches them.
Hominal action - What is the modality of hominal activity?
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- Category: Arbeitswelt
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Relationship to other citizenry
What is the person's relation to other citizenry?
United States attitude assesses individualism and realizes satisfaction as acquired by personal accomplishment. Maximizing one's opportunities and capabilities transmutes to a moral obligation.
Achieving self-recognition - Individuality
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- Category: Arbeitswelt
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Relationship to other citizenry
What is the person's human relationship to other citizenry?
North American cultivation respects individuality and realizes satisfaction as gained by individualal action. Maximizing one's opportunities and capacities becomes a mental imperative.
Notwendige Einzelhandlungen - Marketingkontrolle
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- Category: Arbeitswelt
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Plan realisierung und Planüberprüfung (Marketingkontrolle)
Für die Durchführung des Marketingplans ist das Ersinnen eines umfassenden Aktionsplans geboten. Dieser beherbergt alle notwendigen Einzelhandlungen und soll sicherstellen, daß nichts dem Zufall übertragen wird, wie auch die entsprechenden Aktionen zielorientiert bleiben.
Gegenständlich ist im Aktionsplan aufzustellen, wer, was, wo, wann zu tun hat.
Psychology of humanity
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- Category: Arbeitswelt
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The nature of citizenry
What is the trait of citizenry?
Mainstream American culture is affirmative insofar as it is assumed that any accomplishment is attainable if worked for, and that manhood is at last perfectible - as the millions of self-promote books and video recordings sold every year attest (Schein, 1981).
